Coffee has gone from a simple beverage with or without sugar to a huge industry with dozens of different options. Lattes, cappuccinos, cold drinks, flavoured syrups, espresso shots, and much more go into coffee these days. If you own a coffee shop, you have a lot of competition out there so you have to be on top of all of these things. But it takes more to run a successful coffee shop than simply knowing how to make great drinks. Here are a few tips that will help impress your customers and grow your business.
Know Your Drinks
As the owner of the coffee shop, you need to know the most popular coffee drinks and make sure that your employees know how to make them. You also need to make certain that you have all the ingredients on hand to make any of these drinks at a moment’s notice. Even if a flavour isn’t as popular as some of the others, you never know when someone will ask for it.
You may also want to develop some of your own signature coffee drinks. Many independent coffee shops have created their own drinks that mix flavours or use flavours or ingredients that other coffee shops or chains don’t offer. Having your own unique options is a great way to gain a loyal following.
Have a Clean, Organised Counter
This one is fairly obvious, but you might be surprised by how many businesses don’t keep their front area clean and organised. If customers see that your shopfront isn’t clean or that the area behind the counter is so disorganised that you can’t find things, they may take their business elsewhere. Many may assume that if you’re disorganised, you have other problems besides simply not being able to find things.
Coffee shops are known for their creativity, whether it’s in the unique drinks they offer or the relaxed comfortable seating for their customers. When thinking about your décor and your furniture, don’t be afraid to go for something a little unusual. Also learn how to be creative with your drinks, such as by learning how to make latte art. People are often amazed when they’re handed their lattes and they have flowers, their initials, or some other amazing artwork floating on top of it. This doesn’t change how the drink tastes, of course, but it’s a fun little extra that customers love.
There are many local musicians, writers, and artists who are looking for a venue to show off their talents. Hosting regular live events can give your customers a reason to return to your coffee shop at times other than for their morning latte. While live music is the most common type of live entertainment, there are other options. You can invite local poets or writers to have readings at your coffee shop. In fact, you could invite a local writing group to meet at your café regularly. You could also allow local artists to display their artwork on your walls or set up their easels and do custom sketches one afternoon.